M&S is launching a new juice booster featuring the latest superfruit, the baobab. Baobab is predicted to be the superfood for 2015, with M&S the only own-label retailer using baobab on the high street.
M&S Product Developer, Jenny Rea, says: ‘Based on juice shots called ‘elixirs’, discovered during inspiration trips to LA, San Francisco and New York, the new juice boosters are all about getting one of your 5 a day in an easy and convenient way. The multi pack format means that you can pick up a pack and kick start your day every morning.’
The Active Health Raspberry, Redcurrant and Baobab Juice Booster has added antioxidant vitamins C & E for a Vitamin Boost. The range also consists of the Orange, Lemon and Ginger Juice Booster with added zinc for Immune Health and the Blood Orange and Raspberry Juice Booster with added calcium for Bone Health. Each 150ml bottle counts towards one of your five a day and sits under the Eat Well range.
The baobab was discovered on a trip to San Francisco in the summer.
Pronounced ‘BEY-oh-Bab’, the superfruit is grown in Africa on the baobab tree, the national tree of Madagascar, also known as the ‘tree of life’
The cork-like bark and huge stem are fire resistant and are used for making cloth and rope, and the leaves used for condiments and medicines.
The flavour can be described as somewhere between a grapefruit, pear, and vanilla.
The baobab has been named a superfruit due to its nutritional benefits, including:
– 6 times the antioxidants of blueberries
– 6 times the Vitamin C of oranges
– 6 times the potassium of bananas
– More magnesium than coconut water
– Twice as much calcium as milk
Active Health Raspberry, Redcurrant and Baobab Juice Booster €5.49 x 4 150ml