Calling All Gin Fans

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Beefeater, the world’s most awarded gin*, invites gin fans to register for the chance to attend the most exciting mixologist event in Ireland this year. Join Beefeater Master Distiller Desmond Payne, Global Brand Ambassador Sebastian Hamilton-Mudge and a host of Ireland’s best bartenders at Fade Street Social on Wednesday September 30th at 6pm for the Irish finals of the Beefeater MIXLDN Global Bartender Cocktail Competition. Members of the public can register their name and be in with a chance of receiving a ticket for two places at this exclusive event by emailing aoife@conwaycommunications.ie

Gin enthusiasts attending on the night will have the chance to witness some of the best bartenders in the business battle it out to become the national winner. Each finalist will showcase their cocktail skills by creating a gin cocktail they feel best encapsulates the spirit of London, the home of Beefeater London Dry Gin. Finalists will have their cocktails judged by Beefeater Global Brand Ambassador Sebastian Hamilton-Mudge and local ambassador Ciara Farrell, with guests on the night also asked to vote for their winning cocktail. Not only that, ten lucky ticket holders and their guests will have the chance to experience a gin tasting session with Master Distiller Desmond Payne. With over 45 years’ experience in the industry no one knows more about gin!

Since its launch in 2011, Beefeater MIXLDN has continued to grow in popularity with entries from 30 countries taking part last year, and more set to participate in 2015. In the same way London takes influences from around the world to constantly re-invent itself, MIXLDN 2015 invites entrants to take a classic gin recipe created no later than 1950 and re-work it using modern London as inspiration with Beefeater or Beefeater 24 as the spirit base.

Desmond Payne, Beefeater Master Distiller and MIXLDN global final judge says: “If bartenders only have time to enter one competition this year it should be MIXLDN.  We receive so many worthy entries that it is difficult to choose winners from the quality of cocktails we see and taste each year – so all the judges definitely have a tough job ahead! We look forward to seeing the craft and skill that goes into creating every Beefeater cocktail and welcome entries from around the world.”

The winner on the night will receive a three day trip to London, where they will represent Ireland at the global final in January 2016 and enjoy a series of exclusive experiences, as well as access to some the world’s most iconic institutions and renowned leaders from inside and outside the bar industry, to help inspire and develop their craft further.

The winner of Beefeater MIXLDN 2015 will become Beefeater’s Apprentice Brand Ambassador and will have the opportunity to support the brand’s team of Global Ambassadors for one year. After in-depth one-to-one training at Beefeater: The Home of Gin in London, the Global Champion will represent Beefeater at exclusive events in their geographic region and will travel to some of the world’s most prestigious bartender events, including the Moscow Bar Show and the Berlin Bar Convent.

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