Brady Family celebrates the ever-growing success of its finest quality traditional ham, with an engaging and informative short film that goes behind the scenes at the Brady Family home in Timahoe, Co. Kildare, where the family favourite has been produced since 1978. This video tells the story of Real ham, and how the traditional process sets Brady Family ham apart from the rest; through flavour, texture and shape. Visit https://bradyfamily.ie/to see the video.
Produced by Marmalade Films and directed by Daniel Hegarty, the video opens with the owner of Brady Family, Bill O’Brien, detailing the history around curing and how the business was established when Ossie and Mary Brady decided to cook and sell quality hams from their own kitchen in Kildare.
John O’Brien, his son and the Managing Director, explains how the handover of Brady Family in 2000 transferred the knowledge of the curing process and the uniqueness of the recipe used in order to maintain the same high standard of real Irish ham. The Production Manager, Pat Creighton, takes the viewer through the journey of the ham from farm to fork, expertly detailing the distinct differences in the Brady Family process to make Real ham the traditional way.
Brady Family is aiming to get consumer’s to consider their ham choice over the key Back to School period. “We want families to know and understand ‘Real’ ham when compared with overly processed ham, the reason we continue to use this traditional method is because we believe it delivers the best authentic ham for Irish families. We created this video as a way of explaining the time, care and passion that goes into crafting ham in this traditional way. It is not a simple message to understand but we feel this video captures the Brady Family Story and crafting method for ‘Real’ ham in an engaging way” explained John O’Brien when speaking about the video.
The success of Brady Family is evident in the brand jumping 28 places into the Top 100 FMCG Brands in Ireland to number 75, as reported by Kantar Worldpanel. Market share has also more than doubled, from 3.5% to 7.9%, which is a phenomenal achievement by the brand. In addition to this, the Brady Family Glazed by Hand Prepack was awarded 2 Stars at the Great Taste Awards 2014, a fantastic accomplishment for a first time entry into a competition.
Brady Family ham is proud to say that it is a Real traditionally made product, and always will be the Real Irish ham.
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