Lidl this week launched its dedicated own-brand range of gluten free products in style with a pop-up live game-show in Dublin’s CHQ. To celebrate the roll-out of the new ‘Just Free’ range, comedian and host Jack Wise urged people to ‘free the gluten’ in a bid to win hundreds of euro worth of vouchers and Just Free products. The range includes twelve great value gluten free products which are available now in Lidl’s 143 stores nationwide from as little as 99 cent.
While Lidl already stocks a selection of coeliac-friendly products, this is its first dedicated own-brand range of gluten free products. With an estimated 46,000 people in Ireland living with Coeliac Disease, the range has been developed exclusively for Lidl in a bid to provide customers right across Ireland with greater access to quality gluten free options without compromising on taste or price.
From daily staples like gluten free porridge oats and bread, to healthy snacks, sweet treats and even weekend favourites like sausages and pudding, customers can expect to pay between €0.99 and €2.79 for the new range. Sourced from a selection of specialised suppliers, including local Irish suppliers like Loughnane based in Galway, a second wave of gluten free products will also be added to the Just Free range later this year.
Jasmine O’Brien, PR Manager, Lidl Ireland, said: “We’re delighted to launch our ‘Just Free’ range of gluten free products, a welcome addition to our current offering. Ireland has one of the highest prevalences of Coeliac Disease in the world and it’s important to us that our customers in every community across Ireland have access to quality gluten free products at affordable prices. ‘Just Free’ is available in stores now and customers can look forward to seeing additional products added to the range later this year.”