Focus Friday: Beara Seafood

This year, we are teaming up with the SuperValu Food Academy to bring the best of Irish producers straight to you. Today, we chat to Ger Lynch, of Beara Seafood.

Can you tell us a bit about your product?
Our product is mussel meat grown and harvested in our own farm in the pristine waters of west Cork. It is rolled in multi grain, mostly oats, rye and rice with the added flavours garlic, paprika and cajun. Our fish and multi grain are very low in calories and fat and they are 100% natural with no artificial colours or preservatives. It is convenient, easily prepared, and delicious!

What inspired you to create your product?
When our two children were younger they refused to eat the mussels from the shell. My wife came up with the idea of rolling the mussels in porridge oats to disguise them. She then added a hint of garlic and the children really loved them and still do to this day.

How has your product evolved since it has launched?
Since we launched into retail and conducted tasting, a discerning customer pointed out to us that the low fat, salt and calories are a unique selling position and this is something we are going to capitalise on going forward, alongside working with SuperValu’s Food Academy.

Who is your customer?
We have many customers especially mums who buy for their kids to get the Omega 3 naturally (as a healthy snack). Our products make perfect finger food for parties, starters and in the food service many restaurants and catering companies are using them as part of a salad starter.

What tips would you give to someone who is starting out and wants to launch a food-related product/business?
Research, research and research your market to establish it’s potential.  Attend as many business related courses as possible to educate yourself before starting. Always be on the lookout for Irish programmes for start-ups such as SuperValu Food Academy, they’re an immense help.

Where can you buy this product?
We are available in SuperValu stores, artisan shops and food specialty shops in the Munster area. It is also available in a number of restaurants in West Cork.

What does the future hold for your business?
Now that we are part of SuperValu’s Food we believe we can build a successful business. Of course it will take a lot of hard work but the programme has helped to build our business immensely and we think it will continue to do so.