Focus Friday: Keogh’s Crisps

Keogh’s Crisps is one of Ireland’s latest success stories from supplying Ireland to Hong Kong, they have achieved global status in a short time. We caught up with Tom Keogh to tell us more about the success of Keogh’s Crisps.

What was your inspiration behind Keogh’s Crisps?

My dream was to grow produce on our farm and sell to premium markets around the world. We now supply some of the finest food halls in 12 countries worldwide, so you could say we’re living the dream!

How do you decide on your flavours?

We like to work closely with passionate Irish food producers and use their raw materials to develop our flavours. It’s a very bespoke and time consuming process, but the results are worth the effort I’m sure you’ll agree. The final decision on flavours is made at home in the farmhouse, around the kitchen table, to date nearly all have been unanimous decisions.

 How has your product evolved since it has launched?

Every day we strive to be better in everything we do, from ploughing a field to hand cooking your bag of crisps. By doing this our product has continually improved and we have been able to cope with the many challenges faced over the last few years.

What tips would you give to someone who is starting out and wants to launch a food-related product/business?

Before people set out on developing a food related business, I think they have to first decide on what success for them will look like both on a business and personal level.  They must also look closely at the product or service they wish to market and ascertain if it will deliver the level of success they desire, taking into account that Ireland is a very small, crowded marketplace.

Keoghs Crisps has gone global what countries are they now available in?

We are available in 12 countries across Europe, America and Asia.

What does the future hold for your business?

We are a very small player operating in a market sector dominated by large multinational brands. If we focus on quality and tell a global consumer the story behind our product I think we may just have a bright future ahead!

For more information visit https://www.keoghs.ie/