Tesco Match

Tesco reveals the recipe for love with launch of Tesco Match. Clubcard shoppers can sign-up to new matchmaking service based on shopping habits.

Are you looking for love? Tesco maybe able to help. Tesco Ireland has announced plans to add matchmaking to its existing online services so that shoppers can potentially checkout more than their weekly shop. Shoppers searching for that missing ingredient in their love life can now sign-up to the new dating platform ‘Tesco Match’, which will pair customers based on their similar shopping patterns.

 Tesco Match aims to help singles browse potential matches based on their shopping basket items by filtering thousands of possible combinations to maximise the chance for love. Fans of cauliflower can find fellow cheese lovers to get saucy with, while bread buyers can be buttered up by those buying their preferred spread. Other pairings will match chilli with chocolate lovers, peas with carrot fans, and milk with cookies for those with a shared sweet tooth. Even those who forget to buy toilet roll in their weekly shop can choose to be paired with bulk buyers to make for a happy household. The love-matches become more defined and accurate, the more basket items that correlate.

Speaking about the new online matchmaking service Christine Heffernan, Corporate Affairs Director Tesco Ireland commented; “The rise of online dating in recent years revealed a natural opportunity for us to go that extra mile for our customers and help them find their true love. Most first dates take place over a meal so finding that instant common ground is a good starting point and a good way to get the basics of a relationship right. You can tell a lot about someone from their shopping basket so giving our customers the chance to meet based on their shared love of food seemed like a no-brainer.”

The innovative platform will also match people based on their personal preferences such as whether they buy Barry’s Tea or Lyons Tea, Heinz or Chef Ketchup or Salt and Vinegar or Cheese and Onion Crisps. Customers can also upload their ‘deal-breaker’ data which will instantly veto potential matches based on ingredients they really dislike such as marmite or olives.