Top Most Missed Foods

Tayto crisps, Cadbury chocolate and Kerrygold butter are among the top foods missed by Irish emigrants according to new study carried out by Checkout on 500 Irish adults currently living abroad for more than 6 months.

64% of the 500 respondents said that they missed Tayto when overseas (up from 61% last year), with 36% saying they miss the iconic crisp brand ‘a lot’.

Cadbury chocolate is missed by 56% of respondents (up from 53% last year), with 35% saying they miss it ‘a lot’. Kerrygold is also missed by 56% of respondents (up from 54% last year), with 28% saying they miss it ‘a lot’.

Also scoring highly are Denny Rashers (missed by 49% of respondents), and Denny Sausages (missed by 48% of respondents).

When it comes to emigrants’ preferred choice of cuppa, Barry’s Tea is missed by 49% of respondents, with 25% missing it ‘a lot’, while rival Lyons Tea is missed by 47% of respondents, with 22% missing it ‘a lot’.

In addition, the survey asked which product categories respondents felt were of a higher quality in Ireland, and which categories were of superior quality overseas. In line with last year’s findings, Stout scores highest, with 75% of respondents saying that they felt it was of a higher quality in Ireland (75% last year).

Also scoring highly are Prepacked Bacon/Rashers (with 72% believing Irish products to be of higher quality), Sausages (62%), Butter (61%) and Milk (57%).

Commenting on the research, Martha Fanning, Director, Behaviour & Attitudes said,“The depth of our fondness for the pot of tea, the fry and Tayto is very significant indeed. One disappointing finding is that this audience tend to feel fruit and vegetables are better quality abroad than at home. A wish for 2015 is that, given time, we can reverse this attitude!”